Work About Experience Contact

hola@raulbuch.com · Barcelona

Elite IA · Eric Muriel

Visual identity and brand guidelines for Eric Muriel and Elite IA, his mentoring and consulting brand in artificial intelligence.

BrandingVisual identityBrand guidelines
Client
Eric Muriel · Elite IA
Industry
AI mentoring and consulting
Deliverable
Visual identity and brand guidelines

The brief

Eric Muriel offers mentoring and consulting in artificial intelligence: he shares his knowledge and applies AI tools to add value to his clients’ businesses. He needed an identity for his personal brand and for Elite IA.

The approach

A dual brand system sharing one symbol, built on 90° and 45° angles. A palette of violets with their own names (Signal, Frequency, Core, Deep and Void) and Plus Jakarta Sans paired with DM Serif Text.

The system

Because the symbol is modular, it can be combined and repeated to create patterns, prints, icons and illustrations, all from the same piece.

Cover of the Eric Muriel brand guidelines with the symbol and logotype

The symbol

The brand symbol in four colour combinationsMonochrome versions of the Eric Muriel and Elite IA logos

Colour and typography

Signal#F7F5FF
Frequency#B09BF6
Core#663AF3
Deep#331593
Void#221F2E
AaPlus Jakarta SansExtraBold · LightPrimary typeface
AaDM Serif TextRegular · ItalicSecondary typeface

Applications · visual proposal

Website proposal for Eric Muriel with the headline “Sácale partido a la IA”
Eric Muriel and Elite IA business cards in violet, with the symbol patternElite IA Instagram profile and post in violet
Icons and avatars with the symbol on the brand palette

Versions and usage

Eric Muriel and Elite IA logos with their construction gridCorrect and incorrect uses of the logo

Patterns

Radial pattern built from the symbolPattern modules with the messages “Ahorra tu tiempo” and “Llega al siguiente nivel”