Work About Experience Contact

hola@raulbuch.com · Barcelona

Top Doctors banners

Health and seasonal themes adapted every month to each pharmacy’s identity, across social media, web and email.

Digital contentCampaignsHealthcare
Role
Graphic designer / Creative layout artist
Clients
Around 400 pharmacies
Period
2023–2026

The challenge

Producing campaign material every month for around 400 pharmacies, each with its own brand. Every month they chose from three themes, usually health topics or tied to an event or holiday.

The approach

When a pharmacy signed up, we built it a small visual identity. On top of it, we adapted the chosen theme to its social media, website and email campaigns, tailored to each client.

The outcome

Personalised material for hundreds of brands every month. On top of that, based on each client’s corporate identity, we created product posts with their discounts to boost sales in their online stores.

January: three themes to choose from

Pharmacy banner “Start the year healthy”Banner “Ready for a healthy detox?” with fruit and juicePharmacy banner “Joint pain in winter?”

One theme, several adaptations

Black Friday banner for a pharmacy, first adaptationBlack Friday banner for a pharmacy, second adaptation

Themes throughout the year

Valentine’s week banner for a pharmacyBanner “Look after your heart” with a couple runningBanner “Recover after the Christmas excesses”
Banner “Fight breast cancer, 19 October”Banner “Fight hair loss” with hair care productsBanner “Child development and early stimulation”
Skincare banner “Say goodbye to dark spots”Banner “Boost your health this autumn”Banner “Back to school and good habits” with a backpack