Summit Original Clothing
An anime-inspired streetwear brand: identity, collections and community built around one idea: reaching the summit.
- Role
- Co-founder · Creative Director
- Team
- 3 co-founders
- Period
- 2021–2023
The challenge
Three friends passionate about anime and Japanese street culture, we set out to build a streetwear brand that stood out for its quality. The name says it all: Summit, 山頂 in Japanese, the peak.
The approach
An identity rooted in Japanese culture (a kanji logo, manga panels, Japanese typography) and a drop system: a new theme and new designs every month, launched with professional photo shoots with models.
The outcome
Content that went viral, giveaways and a community that grew with every release. Each drop gave the next one more reach.
Brand, drops and giveaways
Collections
Community and social
Social media content
Every drop, giveaway and promotion had its own pieces: posts, stories, video ads and highlight covers, always within the same identity.
Instagram highlight covers
